Pavel Kucherbaev

Pavel Kucherbaev

Founder of TimeTuna and GoodLads. Former Data Science Manager at Atlassian and Booking.com. PhD in Human-Computer Interaction.

TimeTuna — beautiful branded booking pages
Founder · TimeTuna

TimeTuna

🏆 #1 Product of the Day on Product Hunt — December 18, 2025

I founded TimeTuna to give people a booking page that actually looks like them — custom video backgrounds, a branded domain, and a scheduling experience that feels designed rather than generic. It launched on Product Hunt and hit #1 Product of the Day.

Visit timetuna.com →
GoodLads — AI hypotheses for Google Ads
Founder · GoodLads

GoodLads

GoodLads reads the performance of every Google Ads campaign a business runs and turns it into concrete hypotheses to improve ROAS or CPA — each one applied in a single click, never without approval. It's the data-science instincts from my Atlassian and Booking.com days, built into a product.

Visit goodlads.cc →
Career

Data Science Manager

Before founding TimeTuna and GoodLads, I spent five years leading data science: as Data Science Manager at Atlassian (2022–2023), and at Booking.com first as a Data Scientist (2018–2019) and then as Data Science Manager (2020–2021) — turning experimentation and analytics into product decisions at scale.

Atlassian 2022–2023
Booking.com 2018–2021
Education

PhD in Human-Computer Interaction

My PhD is from the University of Trento, earned as part of the EIT Digital Doctoral School, on quality control in microtask crowdsourcing. I later worked as a postdoctoral researcher in the Web Information Systems group at Delft University of Technology, on human-aided bots, crowdsourcing quality control, and context-based music recommendation.

University of Trento University of Trento
Delft University of Technology TU Delft

Research

My academic work is about improving quality control in microtask crowdsourcing. Among other venues, it was published in ACM Computing Surveys, ACM CSCW, AAAI HCOMP and IEEE Internet Computing. I was a visiting researcher at Appen (formerly CrowdFlower) in San Francisco in 2013.

Earlier ventures

In 2016 I cofounded Univerius SRLS, offering direct observation of the Moon, the Sun and the planets of the solar system in Italy. Before that I cofounded and acted as CTO of Codesign — a simple feedback tool used by more than 8,000 people to discuss websites, design mockups and presentations. In 2015 I was accepted to the Entrepreneur First startup incubator in London, though I turned down the offer. I was CTO of SmartWall in 2013, generating live feeds of social activity for events (we failed to grow). With Showitme in 2012 we won first place at the InnovAction Lab startup competition in Trento. At 21 (2008), together with 2 hired employees, I gave paid telescope demonstrations of the Moon to more than 4,000 people in my hometown of Ufa, Russia. At 19 I was selling job offers to students joining the Work&Travel program in the USA.

Open-source

I'm the author of Social-feed, a JavaScript plugin that displays social network posts on websites — 800+ stars and 250+ forks on GitHub, with an active contributor community. As part of my research I built ReLauncher, which speeds up microtask execution on crowdsourcing platforms such as Appen several times over. Before that I built CrowdCafe, an open-source mobile crowdsourcing platform.

Reading

The last 10 books I read

  1. The Art of Thinking ClearlyRolf Dobelli
  2. You Win in the Locker Room FirstJon Gordon
  3. Good to Great: Why Some Companies Make the Leap...And Others Don'tJim Collins
  4. The Upstarts: How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the WorldBrad Stone
  5. The Everything Store: Jeff Bezos and the Age of AmazonBrad Stone
  6. Sapiens: A Brief History of Humankind (audiobook) — Yuval Noah Harari
  7. ArtemisAndy Weir
  8. Shoe Dog: A Memoir by the Creator of NIKEPhil Knight
  9. The Gulag ArchipelagoAleksandr Solzhenitsyn
  10. How Not to Be Wrong: The Hidden Maths of Everyday LifeJordan Ellenberg